ShopperTrak is a retail technology that provides in-store foot traffic analytics that enable retailers to increase in-store conversions and deliver the optimal customer experience. The analytics and insights are a SaaS-based offering targeted at retailers and malls worldwide. As the Global Leader for Digital & Marcom, my team manages the 12 in-language websites, digital campaigns, and digital lead gen efforts.
I was hired to drive digital transformation, including architecting the organization’s digital roadmap across the entire funnel from demand generation and lead generation to conversion and cross-selling. This encompasses re-engineering digital programs, processes and people to create a growth engine. Initial results have shown an increase of marketing qualified leads threefold prior efforts.
Content built around use cases is used for demand gen to drive more site traffic as well as re-engagement with leads in nurturing streams.
LinkedIn Elevate has recently been launched to grow the online community. Centralized curators develop posts for employee sharing.