My story

I thrive in being in the heart of transformation and disruption. I’ve always enjoyed evolving marketing approaches, building teams and processes, as well as optimizing programs. From my early days in the telecom industry at Ameritech (during the historic market deregulation) to my most recent experience at the transforming digital marketing for the retail technology division of Johnson Controls.

My most recent role is serving as the global marketing leader for digital marketing, integrated marketing communications, and creative services teams for Retail Solutions, a $1+ billion division of Johnson Controls. I was hired to lead the digital transformation to drive business growth across platforms, people, and programs. This encompasses envisioning the digital roadmap across the entire funnel from demand generation, lead generation and conversion to building the team and processes for program implementation.

My career journey started with Ameritech, after completing grad school. I joined Ameritech during its transformation from a monopoly to a competitive, customer-centric organization. I was fortunate to be in the right place at the right time. Ameritech was very nimble for a company of 40,000 employees. My focus was on pioneering a more targeted, segment and data-driven marketing approach. When I started with the company my responsibilities focused on driving revenue for two products through integrated marketing campaigns. Within two years, I had responsibility for all product marketing campaigns, which I earned through delivering quantifiable program performance and achieving a strong return on investment.

While I found the culture at Ameritech invigorating, an opportunity was presented to me that I couldn’t pass up. I was recruited and joined AT&T to lead their re-entry into the local telecom market. Basically a start-up within a Fortune 50 company. My role centered on leading a cross-functional team across the entire customer experience.

I enjoyed the process of building a business, it truly ignited my entrepreneurial spirit. My next role was joining a small marketing agency that had big ambitions. I started with the agency in a strategy role and quickly grew my responsibilities to own the front-to-end client experience. Over the course of my tenure, agency revenue has quadrupled. I evolved the agency’s capabilities (including hiring and mentoring) to transform the agency to a digital first approach. The evolution mirrors the addition of contemporary digital channels, while staying true to the core principles of data-driven, measurable, response marketing techniques.

My most recent role is serving as the global marketing leader for digital marketing, integrated marketing communications, and creative services teams for Retail Solutions, a $1+ billion division of Johnson Controls. I was hired to lead the digital transformation to drive business growth; encompassing platforms, people, and programs. This encompasses envisioning the digital roadmap across the entire funnel from demand generation, lead generation and conversion to building the team and processes for program implementation.

My career has been dedicated to applying insights and data to drive engagement and action. I’ve focused on non-traditional, targeted channels for the majority of my career that have the ability to be measured. Today, digital channels dominate most of my activity. My focus remains on using data, online behavior and insights to support and move prospects and customers through all stages of the journey. Visit the blog section on this website to learn more about my philosophy and approach to marketing.

View Sheera’s Experience and Skills