This particular case study focuses on the utility industry, and how proven practices drove half million customers over 24 months. Acquisition marketing in newly-competitive market is often challenging, especially for low involvement categories. This case study reviews 8 proven marketing practices at driving acquisition and growth.
From 15,000 to 500,000 customers in 24 months
Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader 