Social media has provided a mechanism for consumers to essentially “vote” for a brand. Historically marketers have found referral programs a ROI challenge. High involvement categories and brands with major league affinity are immune to the challenges lower involvement categories face. This article recaps a successful referral-like program in a low involvement category. FirstEnergy Solutions (FES), … Continue reading Has social media influenced the performance of referral programs
Has social media influenced the performance of referral programs
Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader 