In a challenging real estate market, the Head of Marketing at Colibri’s education division led a comprehensive marketing transformation. Overhauling structures and implementing systems drove efficiency, doubling qualified leads and increasing return on ad spend by 20%. Ultimately, the approach fostered resilient growth through strategic optimizations and a data-driven culture.

ISACA is a global learning organization that provides training and certification to the technology industry as well as providing resources for its community of members & certification holders including networking opportunities, annual state of research reports on Cybersecurity & Privacy, frameworks, and trends facing the industry.  One of the key goals of the rebranding was

ISACA is a global organization that provides training and certification to the technology industry. Its offerings are marketed directly to professionals, to enterprises for group training, and through a network of third-party resellers. I was brought in to elevate these marketing efforts, lead a marketing transformation to become more data-driven, and deliver stronger performance from

In my role at Johnson Controls’ retail tech division, I drove digital transformation by establishing a digital roadmap to enhance marketing efficiency. By restructuring teams, optimizing lead generation, and improving technology utilization, we tripled marketing qualified leads and significantly increased pipeline opportunities while reducing marketing spend by 30%.

This EdTech Company faced challenges in its B2B marketing due to a lack of strategy and performance tracking. A new comprehensive approach was implemented, including an optimized marketing funnel, repurposed content for lead nurturing, refined messaging, and established reporting. These changes resulted in a 15% increase in marketing-qualified leads.

PG&E aimed to enhance engagement with small and mid-sized businesses by implementing an SEO-driven content strategy. This program created informative, optimized articles to address customer queries and established PG&E as a trusted energy partner. The strategy successfully increased engagement, lead generation, and positioned PG&E effectively within the competitive market.

Banking is becoming increasingly competitive as alternative payment methods continue to grow. Digital wallets, electronic payment providers, and online banks are just a few of the competitors vying for banking customers’ transactions. Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of

This case study chronicles a highly successful acquisition effort for FirstEnergy Solutions (FES), an alternative electric retail supplier. My team and I were responsible for the go-to-market strategy and day-to-day implementation of an acquisition marketing program in a newly competitive market. These markets are often filled with so much noise that customers find it difficult