About Sheera Eby
AI-Driven Global Marketing Leader, Transforming Growth Through Digital Innovation — Head of Marketing, Real Estate Division, Colibri Group
Driving meaningful business transformation through marketing, Sheera Eby brings decades of experience helping organizations evolve, grow, and lead in competitive markets. Her work blends strategic clarity with data fluency, enabling companies to adapt to disruption, scale with confidence, and embrace the possibilities of AI and digital innovation.
Transforming Companies Through Marketing
Sheera Eby is a seasoned marketing executive who thrives in fast-paced, high-change environments. With a strong foundation in data, analytics, and behavior-driven strategy, she’s led marketing transformations at Fortune 500s, EdTech, FinTech and SAAS disruptors, and global nonprofits. From telecom deregulation to modern SaaS ecosystems, Sheera has built and optimized marketing organizations to fuel business evolution and scale impact.
Growth Marketing Advisor
Sheera approaches growth as both an art and a science—leveraging behavioral insights, cross-channel attribution, and smart automation to drive customer acquisition and retention, including in the eCommerce space. She embraces the power of AI in marketing, regularly publishing AI-focused articles on LinkedIn. She’s passionate about mentoring teams, modernizing go-to-market strategies, and solving complex business problems with scalable, data-backed solutions. She helps organizations shift from legacy models to high-performing, insight-led marketing engines.
A Career Built on Curiosity and Change
From her first role at Ameritech during industry deregulation to leading marketing for EdTech leader Colibri, Sheera’s career has been defined by curiosity, adaptability, and results. At Colibri—a private equity-backed company—she drives marketing transformation across a portfolio of a dozen brands. She’s held executive roles at Johnson Controls and ISACA, scaled agencies, and driven exponential ROI across marketing programs. Today, she’s focused on the intersection of AI, insights, and marketing—continually evolving to stay ahead of what’s next, helping companies adapt to a fast-changing world.
