Growth Engine for Enterprise Software

ShopperTrak is a cloud-based retail technology that provides in-store foot traffic analytics. The analytics are presented in a user-friendly dashboard that retailers and malls can use to increase in-store conversions, optimize labor, and deliver an optimal customer experience. As the Global Leader for Digital & Marcom for Johnson Controls retail technology division, I was hired…

Banking lifecycle management increases transactions 18%

Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking.
Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end

Using educational messaging to motivate vehicle owners

id you know that the GPS in most cars does not automatically update? The reality is that most maps must be manually updated via a USB or even a CD, shocking I know. Additionally, at least 20 percent of drivers say they’ve never used more than half the tech features in their cars. These factors present significant hurdles in persuading vehicle owners to update their maps.

From 15,000 to 500,000 customers in 24 months

Acquisition marketing has evolved significantly as digital marketing has become the predominate form of communications. There are more channels than most people could ever had imagined. A question that I often hear is “with all the changes in marketing, do proven practices work as well today as they did in the past”? The following chronicles a case…

Has social media replaced referral programs?

Social media has provided a mechanism for consumers to essentially “vote” for a brand. Historically marketers have found referral programs a ROI challenge. High involvement categories and brands with major league affinity are immune to the challenges lower involvement categories face. This case study recaps a successful referral-like program in a low involvement category.

Funnel optimization drives leads

Digital marketing has completely evolved the marketing and sales funnel. Today’s buyers require that companies have a strong balance of pull (buyer-driven) and push (targeted) marketing.
Funnel creation begins with demand generation, increased traffic to a website.

How utilities can use content marketing to engage customers

One of the key challenges that a number of utilities face is customer engagement. Pacific Gas & Electric Company
PG&E wanted to find an innovative approach to connecting with their customer base, leveraging contemporary digital channels

Case Studies