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Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader

I thrive on using data, behavior and technology to mine insights and architect data-driven marketing efforts driving brand engagement and business growth.

  • Twitter
  • LinkedIn
  • WordPress.com
  • My story
  • Case Studies
    • Growth Engine for Enterprise Software
    • Funnel optimization drives leads
    • From 15,000 to 500,000 customers in 24 months
    • Has social media replaced referral programs?
    • Banking lifecycle management increases transactions 18%
    • How utilities can use content marketing to engage customers
    • Using educational messaging to motivate vehicle owners
  • Industries
  • Resume
  • Achievements
    • Skills
  • Blog

Sheera’s career mission

I thrive on leading organizations through digital marketing transformation by harnessing data, behavior and technology to drive brand engagement and business growth.

View Sheera’s Experience and Skills

My story

Sheera Eby’s career journey. My career journey started with Ameritech, after completing grad school. I joined Ameritech during its transformation from a monopoly to a competitive, customer-centric organization.

Read more My story

Industries

Sheera’s industry experience spans banking & credit unions, utilities, retail, technology, SAAS, associations, automotive, financial services and telecommunications.

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Case Studies

Sheera’s focus has always been on delivering measurable results. The following case studies provide a snapshot into some of her data-driven marketing program experience.

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About Sheera

I am 20 year seasoned marketing veteran that thrives on using data, insights and technology to solve business’ pain points. Marketing was always my destiny. From a young age, I was always curious why people make certain choices, and how businesses could influence those behaviors. Critical thinking and analyzing situations borderline as a hobby for me. I found my passion in measurable, response oriented marketing. My expertise is in applying past behaviors to influence future actions and creating ways to build brands through driving engagement and transactions. I thrive on marketing innovation, marrying proven practices with contemporary channels, new techniques and cutting edge theories. Please read my story for more details.

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bank marketing behavioral marketing content marketing customer adoption featured lifecycle marketing marketing best practices marketing ideas marketing innovation marketing thought leadership marketing to abandoners measurable marketing Sheera Eby Social Media triggered emails
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