Is the marketing loop the new marketing funnel?
The marketing funnel is shifting towards the marketing loop, which emphasizes customer retention and advocacy beyond initial purchases. The loop is a continuous cycle of attracting, engaging, satisfying, and retaining customers, turning them into advocates. This approach fosters compounding growth through active post-purchase experiences and feedback-driven improvements.
Writing an effective call-to-action
Persuasive calls-to-action (CTAs) are essential in response marketing, blending measurable actions with brand engagement. With the average attention span of 8 seconds, effective CTAs distinguish successful marketing campaigns. They are vital for demonstrating ROI and driving conversions. The article offers insights for enhancing CTAs in digital communications.
How educational messaging can drive action
Did you know that the GPS in most cars does not automatically update? The reality is that most maps must be manually […]
Will credit unions benefit from the robo-advice and fintech wave?
Technology is disrupting financial services in more and more new ways every day. Given the choice, would you rather have financial investing […]
Surprising stats about the banking customer experience
Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking. Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end banking customer experiences. Only 27% of consumers say the experience they receive from their bank’s branch, online and mobile channels is completely seamless—down 7 percentage points in just one year.
Has the meaning of data-driven marketing changed?
Data-driven marketing isn’t new, but does it still have the same meaning? Historically data-driven marketing was synonymous with applying database analytics to […]
Triggered email drives customer engagement and revenue
Triggered emails remain the most effective form of email marketing, and tend to deliver higher revenue than other types of emails. Effectiveness […]