An effective call-to-action is critical to ensuring users stay on the customer journey
Did you know that the GPS in most cars does not automatically update? The reality is that most maps must be manually updated via a USB or even a CD, shocking I know. Additionally, at least 20 percent of drivers say they've never used more than half the tech features in their cars. These factors present … Continue reading How educational messaging can drive action
Technology is disrupting financial services in more and more new ways every day. Given the choice, would you rather have financial investing advice from an in-person financial adviser or an online firm that leverages automation and algorithms to manage portfolios? Would it surprise you to know that almost 50% of people state that they'd be … Continue reading Will credit unions benefit from the robo-advice and fintech wave?
Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking. Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end banking customer experiences. Only 27% of consumers say the experience they receive from their bank’s branch, online and mobile channels is completely seamless—down 7 percentage points in just one year.
Data-driven marketing isn’t new, but does it still have the same meaning? Historically data-driven marketing was synonymous with applying database analytics to create more meaningful communications. Data-driven marketing typically used customer-level information. Customer relationship marketing (CRM) was generally described as communications aimed at entrenching customers with a brand or company. CRM has always had a … Continue reading Has the meaning of data-driven marketing changed?
Triggered emails remain the most effective form of email marketing, and tend to deliver higher revenue than other types of emails. Effectiveness of triggered emails stem from the ability to tailor and deliver emails based on behavior. Generally, only a small percentage of users will convert after being exposed to a message or offer the … Continue reading Triggered email drives customer engagement and revenue