Utilities & Energy 

Companies include: Pacific Gas & Electric, First Energy Solutions, ComEd, Consumers Energy, Citizens Gas, Unicom; started career in marketing departments of Ameritech and AT&T

Highlights:

  • Drove 500,000 new customers from the initial base of 26,000 customers. Partnered with management consultants and marketing team to build the marketing infrastructure, go-to-market strategy and implement integrated marketing campaigns in a highly competitive, dynamic marketplace.
  • Generated a 90% renewal rate by leveraging a personalized digital experience. Oversaw the team that developed and implemented the company’s first retention program.
  • Engaged users with over 250,000 page views (in a market of approximately 300,000). Architected the organization’s first digital content campaign, featuring energy efficiency and greening techniques to lower energy consumption.

Financial Services & Insurance

Companies include: Federal Reserve Bank Services, Jack Henry, iPay Technologies, CMIC Insurance, Alliant Credit Union, Country Financial Services, HSBC

Highlights:

  • Drove an 18% increase in transactions translating to significant growth that led to successful acquisition of the company.
  • Partnered with company’s first-ever CMO to develop a behaviorally based communications program tailored to each stage of the customer lifecycle; managed the team that implemented the business rules, versioning and customization across 4000 banks and credit unions.
  • Supported adoption of new technologies as the industry underwent ground breaking transformation from paper transactions to a competitive digital payments landscape.

Retail

Companies include: Ulta Beauty, Phantom Fireworks

Highlights:

  • Achieved over a 10:1 (marketing revenue to expense ratio) by harnessing buyer data to grow customer value. Delivered highly customized behavior-based digital communications featuring targeted merchandise and offers.
  • Spearheaded organization’s transition to an omni-channel marketer by introducing new channels. Constructed and launched a retailer’s inaugural SMS program in a tight go-market time-frame that delivered 20,000 SMS subscribers within 18 days.
  • Supported in-store delivery and targeted communications for a new retail loyalty program.

SAAS

Companies include: iPay online bill pay, iPay/Bano mobile pay, P&GE Online Energy Audit, Hubspot Platform Partner

Highlights:

  • Drove an incremental 20% net-new revenue in first 24 months through new agency service offering. Championed a strategic partnership with Hubspot to support content marketing service offering. SAAS platform was a critical part of the product/service bundle as it enables program implementation and tracking.
  • Supported the successful launch, introduction and adoption of mobile bill pay yielding double-digit conversion rates of 20-40%.
  • As a digital platform junkie, I hold multiple certifications including Google Analytics and Hootsuite Platform Certification.

Associations

Organizations include: National Restaurant Association, American Marketing Association

Highlight:

  • Significant experience in understanding member value, drivers and insights to align offerings in creation of effective communications.
  • Supported member acquisition campaign in the face of industry transformation and changing market expectations for associations. Generated an outstanding 2.49% response rate, as well as increasing local chapter membership nationwide (e.g. Las Vegas experienced 15% growth and Alaska had a 21% increase).

Automotive

Companies include: Acura, Cars.com, Honda, Nissan, NAVTEQ/HERE, Mercedes

Highlights:

  • Developed an integrated marketing communications campaign to move unaware consumers through all stages of the funnel: education and engagement to action. Campaign had extremely aggressive cost per acquisition goals, so every communication touch was required to work to accomplish more than one goal.
  • Created while label communications that could efficiently be versioned and personalized through marketing automation.
  • Overhauled an e-newsletter to deliver an 80% click-through rate and 92% lift in the subscriber base.