Enterprise Software & SAAS
Companies include: Johnson Controls Retail Technology, ShopperTrak, Sensormatic Shrink Management as a Service, TrueVUE Inventory Solution, ISACA CMMI & MDDAP, iPay online bill pay, iPay/Bano mobile pay, P&GE Online Energy Audit, Hubspot Platform Partner
Highlights:
- Delivered a 15% increase in MQLs for Enterprise SaaS offerings through building a b2b funnel from scratch, encompassing creating demand, generating leads, & cultivating pipeline opportunities, (ISACA)
- Built a closed-loop demand generation and lead generation capability in a complex, matrix organization that tripled the number of MQLs. This included linking the marketing activities to the sales pipeline as well as creating dashboard reports forecasting close percentage across lead stages. Efforts generated over $8M of SaaS pipeline opportunities for fiscal year ‘19. (Johnson Controls Retail Technology Solutions)
- Drove an incremental 20% net-new revenue in first 24 months through new agency service offering. Championed a strategic partnership with Hubspot to support content marketing service offering. SAAS platform was a critical part of the product/service bundle as it enables program implementation and tracking. (J&C)
- Supported the successful launch, introduction and adoption of mobile bill pay yielding double-digit conversion rates of 20-40%. (AT J&C for Jack Henry/iPay Technologies)
- As a digital platform junkie, I hold multiple certifications including Google Analytics and Hootsuite Platform Certification.
Utilities & Energy
Companies include: Pacific Gas & Electric, First Energy Solutions, ComEd, Consumers Energy, Citizens Gas, Unicom; started career in marketing departments of Ameritech and AT&T
Highlights:
- Drove 500,000 new customers from the initial base of 26,000 customers. Partnered with management consultants and marketing team to build the marketing infrastructure, go-to-market strategy and implement integrated marketing campaigns in a highly competitive, dynamic marketplace.
- Generated a 90% renewal rate by leveraging a personalized digital experience. Oversaw the team that developed and implemented the company’s first retention program.
- Engaged users with over 250,000 page views (in a total addressable market of 300,000). Architected the organization’s first digital content campaign, featuring energy efficiency and greening techniques to lower energy consumption.
Financial Services & Insurance
Companies include: Federal Reserve Bank Services, Jack Henry, iPay Technologies, CMIC Insurance, Alliant Credit Union, Country Financial Services, HSBC
Highlights:
- Drove an 18% increase in transactions translating to significant growth that led to successful acquisition of the company.
- Partnered with company’s first-ever CMO to develop a behaviorally based communications program tailored to each stage of the customer lifecycle; managed the team that implemented the business rules, versioning and customization across 4000 banks and credit unions.
- Supported adoption of new technologies as the industry underwent ground breaking transformation from paper transactions to a competitive digital payments landscape.
Retail
Companies include: Ulta Beauty, Phantom Fireworks
Highlights:
- Achieved over a 10:1 (marketing revenue to expense ratio) by harnessing buyer data to grow customer value. Delivered highly customized behavior-based digital communications featuring targeted merchandise and offers.
- Drove significant brand engagement & thought leadership, specifically delivering over a million impressions among retail decision-makers and influencers.
- Spearheaded organization’s transition to an omni-channel marketer by introducing new channels. Constructed and launched a retailer’s inaugural SMS program in a tight go-market time-frame that delivered 20,000 SMS subscribers within 18 days.
- Supported in-store delivery and targeted communications for a new retail loyalty program.
Associations
Organizations include: ISACA, National Restaurant Association, American Marketing Association
Highlight:
- Launched new brand campaign and engaged 17% of the customer base and over 500+ press mentions – largely focused on AI, Privacy & Cybersecurity.
- Supported member acquisition campaign in the face of industry transformation and changing market expectations for associations. Generated an outstanding 2.49% response rate, as well as increasing local chapter membership nationwide (e.g. Las Vegas experienced 15% growth and Alaska had a 21% increase).
Automotive
Companies include: Acura, Cars.com, Honda, Nissan, NAVTEQ/HERE, Mercedes
Highlights:
- Developed an integrated marketing communications campaign to move unaware consumers through all stages of the funnel: education and engagement to action. Campaign had extremely aggressive cost per acquisition goals, so every communication touch was required to work to accomplish more than one goal.
- Created while label communications that could efficiently be versioned and personalized through marketing automation.
- Overhauled an e-newsletter to deliver an 80% click-through rate and 92% lift in the subscriber base.