Building with AI is not one thing.
Depending on what you need, learning how to build with AI takes a different shape, and I build across several of them. Here’s what that looks like, and why you can learn to do it too.
THE FOUR BUILDS
How to build with AI is not one skill. Four kinds of builds, endless possibilities.
01
Agents
A single AI Employee trained to do one marketing job well. Combine a few and they run a whole function together.
02
Tools
Bring it a situation and it hands back a decision you can act on, like the niche and offer validators.
03
Dashboards
Your own data, organized and kept current, so you can see what’s working, like a live social dashboard or a tracking sheet.
04
Campaign Assets
The landing pages and ads a campaign runs on, built with AI.
I build all of these in my own business. That's the work, and it's what I teach here.
I also wire up basic automations when a build calls for it. It’s not the heart of what I do, and for connecting a stack of tools together there are specialists better suited than me. I stay where the marketing judgment matters.
YOU DON’T HAVE TO BE TECHNICAL
This isn’t engineering. You don’t need to write code.
What stops people is the belief that building with AI is engineering. Or it requires a developer. That’s not true. The skills that get you started are ones you likely already have.
01
Instructive
02
Envision
03
Detail
04
Grit
“If you can brief a capable hire, you can start.”
I also wire up basic automations when a build calls for it. It’s not the heart of what I do, and for connecting a stack of tools together there are specialists better suited than me. I stay where the marketing judgment matters.
THE SKILL COMPOUNDS
Learn the method once. It keeps paying off.
Once you’ve built with AI, you’ll see endless possibilities.
THE MOST DIRECT WAY TO LEARN
The 60-Day Challenge
Roughly 10 to 15 hours a week back.
- In 60 days you build a four-agent AI marketing team, the same agents I run in my own business.
- One agent a week, with weekly office hours for guidance as you build.
You pick the function to automate first, your newsletter or your new-lead workflow.
Develop a skill and a capability that keeps paying off, long after the program ends.
ENROLLMENT
$497
one-time
For you if you’re tired of doing every job yourself and want the skill, not another subscription.
DONE FOR YOU
Or I build it for you.
Some people want the outcome now, not the learning curve. I take on a limited number of done-for-you builds, and these are the two I am asked for most.
Agents
A marketing function that runs without you in it. I build a trained team of AI Employees that produces the work end to end, in your voice and on your process, and hand it over already working. You get the output of a full department without hiring one, consistent every week, and the hours it used to cost you back.
Every function is one workflow: four trained agents plus the skills to run it, built to hit a single outcome. The ones I am asked for most:
Action Leads
Every new lead researched, qualified, and followed up before you start your day.
Build Demand
A steady stream of traffic and attention across search, social, and PR.
Whichever one is holding your growth back most, that is the one I build first.
Lead Magnets & Diagnostic Assessments
An opt-in people actually want to finish. Forget the PDF that sits unopened. I build interactive tools that hand a prospect a real answer on the spot, a score, a verdict, a recommendation, and qualify them while they use it. The validators on this page are the kind of thing I mean.
Why they are worth building now: they convert far better than a download, every person who opts in has already shown you exactly what they need, and the tool keeps working for you long after it ships. One build, running every day.
A FEW I BUILD
Scored quizzes that hand back a result worth sharing.
Diagnostic assessments that show a prospect their gap and what to do about it.
Validators and calculators that give a real verdict on a real decision.
Readiness and fit checks that pre-qualify the right buyers and screen out the wrong ones.
Fastest to stand up, first to pay you back.
QUESTIONS I GET
The ones that come up most
You direct the AI, you don’t program it. I built every tool on this page as a marketing operator, not an engineer, by giving clear instruction and refining until each one worked. The Challenge teaches you the same way, one build at a time.
A working AI marketing team for one function in your business, plus the skill to build the next one. Your first build is one focused piece of what’s possible.
No. None of this requires visibility work. It’s about your expertise and your business, not your face.
The ability to direct, the ability to envision what you want, attention to detail, and the grit to keep refining. If you can brief a capable hire, you have them.
Yes. The agents and the skill are yours. The whole point is that you can keep building long after the program ends.
You’re buying a skill, not renting a tool. You walk out able to build, so you’re not dependent on me or any one product going forward.
Two ways in. Learn it, or have it built.