The fractional CMO who builds your commercial engine, and the AI marketing workforce that runs it.
For software + service companies that have outgrown their network. As a fractional CMO, I redesign your revenue marketing operating model, shape the GTM strategy, and deploy AI roles inside the workflow, so your team scales output without scaling headcount.
Senior CMO leadership and a custom AI marketing workforce, working as one. Built progressively, scoped transparently, and priced at a fraction of what the in-house team would cost.
30yrs
$8M
15k→500k
90days
You've outgrown referral-led growth. You're not ready to build a full marketing org. And the founder can't be the demand engine anymore.
THE TRAP
The network has done what it can. Hiring a CMO, plus a demand gen lead, a content team, an automation team, product marketing, and a RevOps manager, isn’t realistic. Even if it were, it would take six months to assemble and another three to four to make productive.
Meanwhile, your competitors are learning to use AI to compress that timeline. A few are doing it well, and the gap between them and everyone else is widening fast.
WHAT YOU ACTUALLY NEED
A senior commercial leader who already knows how to design a scalable demand engine, and who can build the AI workforce that runs it. Without the year-long build. Without the 7-8 figure salaries to staff the marketing function. With resources and roles aligned directly to your goals.
WHAT I BUILD WITH YOU
A commercial engine, installed and running.
A demand engine, built inside your business, with a Fractional CMO in the seat and a trained AI marketing workforce doing the work. Within 90 days, I’ll put the foundations in place and get new demand is moving, not sitting in a plan that waits on the hires you haven’t made and can’t afford.
A senior operator in the seat
- Thirty years running marketing, encompassing both corporate marketing leadership roles & a long stint on the agency side as both the buyer and the seller, now leading your function from inside the business
- Fractional CMO engagements are typically are 15 to 20 hours a week, three-month minimum, in the work with your team rather than advising from a distance
- Dedicated the last 15 years to building demand engines across complex businesses including multi-brand acquisitions, PE-backed portfolios, and SaaS.
- As a Fractional CMO, I apply the same principles to the way work gets done by humans. I’ve been in the heart of transformation for the last 15 years and built growth engines that consistently deliver, generating double digital growth in leads in each of my last four roles.
THE OPERATING FRAMEWORK
Marketing has to work differently now that AI exists. This is the operating model that gets you there.
The question in front of every growing company isn’t which AI tool to buy. It’s bigger: how should marketing itself operate now that AI is part of the org. Answer that well and you build a function that reaches buyers you could never reach before, at a scale your headcount could never carry. Answer it by bolting tools onto the old model and you get more noise and the same pipeline.
I answer it with a workforce of trained AI employees, deployed through strategy. Not tools waiting for instructions. Roles that know the job, trained on the brand, the ICP, the customers, and the actual job descriptions I’ve used across thirty years of running marketing. Modernization is the how. Marketing strategy is the what. They arrive together, and a human stays on every decision that matters.
THE OPERATING MODEL AT A GLANCE
Beneath the operating model sits a full org chart of trained roles, every workflow, every agent, every skill, scoped and sequenced for the way your marketing actually runs. It stays off the page by design. The complete structure is proprietary: built with you, handed over with the engagement, and walked through role by role in the working session rather than lifted from a website.
Beneath the operating model sits a full org chart of trained roles, every workflow, every agent, every skill, scoped and sequenced for the way your marketing actually runs. It stays off the page by design. The complete structure is proprietary: built with you, handed over with the engagement, and walked through role by role in the working session rather than lifted from a website.
AI is changing what you measure. I bring the dashboard built for it.
The metrics that told you the truth three years ago don’t tell the whole story now. Buyers research through AI search before they ever reach your site. Output moves faster. The signals that actually predict pipeline have shifted, and a monthly report built for the old playbook quietly hides what’s really happening.
I bring my own marketing dashboard to the engagement, and it plugs into your business. Real-time visibility into what’s producing and what isn’t, in one place, built on the same source of truth that trains the workforce, so the numbers and the work always line up.
It isn’t a template. I sit down with your leadership team and customize it to the outcomes you’re accountable for, so what you see on the screen is the story you need to take to your board, not a wall of vanity metrics. As the AI workforce shifts what’s worth measuring, your dashboard moves with it.
WHAT YOU’RE ACTUALLY HIRING
You're not buying a framework. You're buying the operator behind it.
The Fractional CMO you’re hiring has spent thirty years running marketing, twenty of them on the agency side. That means I’ve sat on both ends of this relationship: the outside partner a company hires to fix its marketing, and the operator inside the business deciding whether that partner was worth it.
I’ve built demand engines through four-acquisition integrations, inside 12-brand PE-backed portfolios, and for global certification organizations. I’ve grown a customer base from 15,000 to 500,000 in 24 months. I’ve been the one being hired, and the one doing the hiring.
Both sides taught me the same thing: which marketing actually moves a company, and which only looks like motion. I bring that judgment to the work, and the AI workforce is how it ships at a scale one person never could.
I run the same AI workforce in my own business that I build in yours. I don’t sell a system I haven’t lived inside.
WHY IT WORKS
The method is goals to strategy to workflows. I start from how a piece of marketing genuinely happens in a real company, then run that same workflow with an AI workforce and keep a person in the loop on the calls only a person should make. That is what makes these employees and not tools: each one runs a real role inside a real workflow, the way a well-onboarded hire would, instead of a generic assistant bolted onto a broken process.
The reason this works isn’t that I can build an agent. Plenty of people can. It’s that I’ve reorganized marketing departments, owned the budget, managed executives, and then worked out how AI changes those realities. Demand engines built through four-acquisition integrations. A 12-brand PE-backed portfolio. A global certification organization. A customer base grown from 15,000 to 500,000 in 24 months. The AI workforce is how that judgment ships at scale. Without it, AI produces confident, plausible, generic work. With it, the work compounds.
You own the workforce. Every agent is scoped, trained, and documented for your business, and it stays with your company whether I stay in the seat, hand off to an internal hire, or move to advisory. The engagement is built to scale down as your team grows. You are not renting output. You are building a marketing function that keeps working after the engagement changes shape.
Let's see what your demand engine should look like.
Book a working session with the fractional CMO who builds the engine and the workforce that runs it, and I’ll map it to your business with you.
Start smaller: find out what your first AI hire should be.
A short assessment that maps where an AI employee would take the most work off your team’s plate first, sized to your funnel and your bandwidth.
