Lead magnets people actually finish.
Interactive tools that solve a real problem the moment someone uses them and hand you a qualified lead, not a PDF that sits unopened. Below are lead magnet examples I’ve built and why, and two ways to get your own.
Benchmark
Shows how someone compares to others like them.
Recommender
Points someone to the right option for their situation.
Scored Quiz
Tells someone where they stand.
Diagnostic
Shows what is broken and what to fix first.
Benchmark
Shows how someone compares to others like them.
Recommender
Points someone to the right option for their situation.
Scored Quiz
Tells someone where they stand.
Diagnostic
Shows what is broken and what to fix first.
Calendar
Builds a ready-to-run schedule from a few inputs.
Blueprint Generator
Builds a custom plan from a few answers.
Idea Generator
Creates fresh content ideas on demand.
Report Builder
Returns a custom report on someone's situation.
Calendar
Builds a ready-to-run schedule from a few inputs.
Blueprint Generator
Builds a custom plan from a few answers.
Idea Generator
Creates fresh content ideas on demand.
Report Builder
Returns a custom report on someone's situation.
Endless possibilities to generate leads for your business.
WHAT AN AI LEAD MAGNET IS
An answer on the spot, not a PDF that sits unopened.
An interactive tool that solves a real problem for your prospect and hands back a real answer: a score, a verdict, a recommendation, a number. Built with AI, so it analyzes and personalizes in a way a static download never could.
It’s fast and easy.
Quick to start, quick to a real answer, no homework, no template to apply later. The value lands in the moment.
It qualifies as they use it.
By the time someone finishes, they have shown you exactly what they need, so the leads that reach you arrive warm.
It does the work.
The AI runs the analysis and hands back the result, instead of handing the reader a template and hoping they apply it.
People finish it.
A download gets saved and forgotten. A tool that gives an answer gets used all the way to the end.
Customized responses.
Because it is built with AI, the answer is about this person and this business, not a generic checklist.
It’s a great experience.
First impressions count, make the initial impression as positive as
possible.
One build, and it works every day after.
THE ONES I’VE BUILT, AND WHY
Real tools, and the story behind each lead magnet example.
First Hire
It started as a PDF, a real worksheet to help a CEO figure out their first AI marketing hire. Then I asked the honest question: would a CEO actually fill out six pages about marketing roles? Of course not. So I rebuilt it as a tool. A few questions about how the business runs, and it hands back the one role to build first, and why.
AI Marketing Team Calculator
As I started approaching CEOs with the AI Marketing Workforce, one question felt inevitable: what does this actually save me in salaries? So I built the answer. It models the roles a full marketing function needs and shows what an AI workforce replaces, role by role, in headcount and in dollars, sitting on 150+ real salary data points I researched.
Category Intel
Companies rarely step back to see how their market actually perceives their category, and it costs them. Category Intel does the zooming out. It scans the category with AI and hands back a map: the topics that matter, the players, and the gaps worth owning, a real report, delivered while they wait, that usually shows them something they could not see about their own positioning.
The Skeptic
Ever read something ten times, then watched someone spot a typo instantly? When you see your own work every day, your mind fills in what should be there. The Skeptic reads your website the way a skeptical outsider would and tells you what they see, the claims that don’t land, the questions you left unanswered. The output is plain text: proof that an AI lead magnet doesn’t have to be interactive to earn the opt-in.
THE SKILL COMPOUNDS
Learn the method once. It keeps paying off.
None of these are magic, and none are a huge team. Trained roles and small tools, built one piece at a time. Learn the method once and it carries to the next agent, the next tool, the next dashboard, on your own.
01
The tighter the problem, the harder it pulls. One specific, painful problem beats a broad one every time.
02
Give the whole answer, not a teaser that stops at the good part. Withholding the payoff teaches people not to trust you.
03
The value should land in minutes. Quick to start, quick to finish, quick to a real result.
04
Could you charge for this? If the honest answer is no, it is too thin. Free is not a reason to make it flimsy.
05
Solving the first problem surfaces the next one, and the next one is what you sell. That link is designed in.
TWO WAYS TO GET ONE
Have it built, or learn to build it.
Tell me your offer and the problem you want solved. I build the tool with AI, train it on your business, and wire it to your offer, delivered ready for hosting. An opt-in people finish, leads that arrive pre-qualified, working every day after one build.
I’ll teach you to build your own from scratch, the same way I build them for clients. It opens in August. Join the waitlist to get in first.
BEFORE YOU ASK
Questions I get asked.
The free resource you offer in exchange for someone’s contact details. The good ones solve one real, narrow problem completely, so the person gets genuine value before they ever buy.
Start from one narrow, painful problem your buyer would pay to solve, solve it completely, and make sure it points at what you sell. Building them with AI is exactly what the course covers.
It is interactive and it does the work. Instead of asking the reader to apply a PDF, it runs the analysis and hands back a personalized answer on the spot, which is why more people finish it and more convert.
August. Join the waitlist and you will be first to know.