To curate or not to curate, a topic many marketers grapple with as they ramp up their content marketing program. Curated and syndicated content are a widely debated topic among marketers.
Curata reports that two of marketers top 5 challenges are around producing high quality, engaging and consistent content. Curated content can play a critical role adding breadth to a company’s overall content marketing strategy. Furthermore, curated content can help supplement internally generated content as well as provide different perspectives or complimentary topics.
In addition to keeping the content pipeline filled, many marketers are challenged with finding new ways to deliver content to their audience. Syndicated sources are probably one of the most under-utilized channels to promote and deliver content. I’ve had experience in successfully using Outbrain to extend the reach of even Niche B2b content.
I recently ran across a super thorough and carefully detailed explanation of syndicated content. The article does an outstanding job of explaining what is considered syndicated content, how Google views syndicated content and the article even includes a list of top syndicated sources. I encourage you to click through and read the entire article, it’s an awesome collection of facts and information, excerpt starts here:
The Truth of How Google Looks at Duplicate vs. Syndicate Content <!– Place this tag in the of your document –><img height=”1″ width=”1″ style=”display:none” src=”https://www.facebook.com/tr?id=1691628114387230&ev=PageView&noscript=1″ /> <img src=”https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=WXLGj1aotV00o4″ style=”display:none” height=”1″ width=”1″ alt=”” /> <!– //cdn.optimizely.com/js/1736720184.js –>
Duplicate content is not any content on any other site. After all, if you were to do a Google search right now for a news story, you might find the exact story on several high-profile news sites. So, how can they republish the same content and not be dinged for having duplicate content?
This is syndicated content. Syndicated content isn’t anything new; in fact, it’s been around for decades. It was something newspapers did long before Google, and the internet, even had a name.
So, What is Syndicated Content?
Syndicated content is commonly confused with spinning. It is not a form of spinning.
Spinning, according to Wikipedia, was an old SEO tactic where optimizers would post one unique version of a relevant article, then have it rewritten slightly to publish on article directories, websites, or other sites where they were working on developing backlinks. Phrases or sentences were replaced, sometimes it was just a few words. The point of spinning, however, was to explicitly take a single article and rewrite it as many times as possible to spread it among multiple websites.
This is not syndication.
Syndicated content is when a third-party website pushes an article. This content can be published in link format, snipped, full content or even a thumbnail.
Syndicated content doesn’t violate Private Label Rights (PLR) either. Instead, these syndication sites are not taking credit for the article. They are still citing the original author and giving them credit. The original author maintains ownership over their work, and they are just providing that site a creative license to repost the content.