Has the meaning of data-driven marketing changed?

Data-driven marketing isn’t new, but does it still have the same meaning? Historically data-driven marketing was synonymous with applying database analytics to create more meaningful communications. Data-driven marketing typically used customer-level information. Customer relationship marketing (CRM) was generally described as communications aimed at entrenching customers with a brand or company. CRM has always had a … Continue reading Has the meaning of data-driven marketing changed?