The average time spent on different social media channels varies, with TikTok leading at 53.8 minutes per day, followed by YouTube, Twitter/X, Instagram, Snapchat, Facebook, and Reddit. Various factors contribute to these numbers, such as content format, video consumption, real-time updates, visual content, social connections, and niche communities.
User-generated content (UGC) has become a game-changing opportunity for B2B marketers, enhancing brand authenticity and trust. Leveraging UGC on Instagram can boost engagement and conversions, as well as build brand authenticity. Encouraging customers to share experiences with branded hashtags and engaging with UGC are key strategies for success.
Elevate your brand with Instagram B2B best practices that enhance engagement and drive lead generation in your digital marketing efforts.