Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader

I thrive on using data, behavior and technology to mine insights and architect data-driven marketing efforts driving brand engagement and business growth.

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Content & Inbound Marketing

Why your blog isn’t getting traffic

Posted on January 8, 2017January 15, 2017 by Sheera Eby

Why your blog isn't getting traffic and factors to consider in improving a blog's visitors

Posted in Content & Inbound MarketingTagged blog traffic, content creation, content marketing, Social MediaLeave a comment

Funnel optimization for demand generation

Posted on December 11, 2016January 9, 2017 by Sheera Eby

Can you imagine agreeing to a sales meeting and not doing any homework before the meeting? Not looking at the company's website, not understanding the competitive landscape, not viewing meeting participants' LinkedIn profiles...sounds crazy, right? Digital marketing has completely evolved the marketing and sales funnel. Today's buyers require that companies have a strong balance of … Continue reading Funnel optimization for demand generation

Posted in Content & Inbound MarketingTagged content marketing, demand generation, funnel creationLeave a comment

Connecting the dots between content and the customer journey

Posted on November 16, 2016January 9, 2017 by Sheera Eby

content marketing aligned to the customer journey is powerful

Posted in Content & Inbound MarketingTagged behavioral marketing, content marketing, customer journey, email streams, marketing automation, user engagementLeave a comment

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About Sheera

I am 20 year seasoned marketing veteran that thrives on using data, insights and technology to solve business’ pain points. Marketing was always my destiny. From a young age, I was always curious why people make certain choices, and how businesses could influence those behaviors. Critical thinking and analyzing situations borderline as a hobby for me. I found my passion in measurable, response oriented marketing. My expertise is in applying past behaviors to influence future actions and creating ways to build brands through driving engagement and transactions. I thrive on marketing innovation, marrying proven practices with contemporary channels, new techniques and cutting edge theories. Please read my story for more details.

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