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Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader

I thrive on using data, behavior and technology to mine insights and architect data-driven marketing efforts driving brand engagement and business growth.

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user engagement

Connecting the dots between content and the customer journey

Posted on November 16, 2016January 9, 2017 by Sheera Eby

content marketing aligned to the customer journey is powerful

Posted in Content & Inbound MarketingTagged behavioral marketing, content marketing, customer journey, email streams, marketing automation, user engagementLeave a comment

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About Sheera

I am 20 year seasoned marketing veteran that thrives on using data, insights and technology to solve business’ pain points. Marketing was always my destiny. From a young age, I was always curious why people make certain choices, and how businesses could influence those behaviors. Critical thinking and analyzing situations borderline as a hobby for me. I found my passion in measurable, response oriented marketing. My expertise is in applying past behaviors to influence future actions and creating ways to build brands through driving engagement and transactions. I thrive on marketing innovation, marrying proven practices with contemporary channels, new techniques and cutting edge theories. Please read my story for more details.

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