Building a Growth Engine for EdTech
In a challenging real estate market, the Head of Marketing at Colibri's education division led a comprehensive marketing transformation. Overhauling structures and implementing systems drove efficiency, doubling qualified leads and increasing return on ad spend by 20%. Ultimately, the approach fostered resilient growth through strategic optimizations and a data-driven culture.
Growth Engine for Enterprise Software
In my role at Johnson Controls' retail tech division, I drove digital transformation by establishing a digital roadmap to enhance marketing efficiency. By restructuring teams, optimizing lead generation, and improving technology utilization, we tripled marketing qualified leads and significantly increased pipeline opportunities while reducing marketing spend by 30%.
From 15,000 to 500,000 customers in 24 months
This case study chronicles a highly successful acquisition effort for FirstEnergy Solutions (FES), an alternative electric retail supplier. My team and I […]
Banking lifecycle management increases transactions 18%
Banking is becoming increasingly competitive as alternative payment methods continue to grow. Digital wallets, electronic payment providers, and online banks are just […]
Improving marketing performance by 500%
ISACA is a global organization that provides training and certification to the technology industry. Its offerings are marketed directly to professionals, to […]
Launching a New Brand for Technology & Cybersecurity Professionals
ISACA is a global learning organization that provides training and certification to the technology industry as well as providing resources for its […]
Increasing Enterprise MQLs by 15%
This EdTech Company faced challenges in its B2B marketing due to a lack of strategy and performance tracking. A new comprehensive approach was implemented, including an optimized marketing funnel, repurposed content for lead nurturing, refined messaging, and established reporting. These changes resulted in a 15% increase in marketing-qualified leads.
How utilities can use content marketing to engage customers
PG&E aimed to enhance engagement with small and mid-sized businesses by implementing an SEO-driven content strategy. This program created informative, optimized articles to address customer queries and established PG&E as a trusted energy partner. The strategy successfully increased engagement, lead generation, and positioned PG&E effectively within the competitive market.