Growth Engine for Enterprise Software
In my role at Johnson Controls' retail tech division, I drove digital transformation by establishing a digital roadmap to enhance marketing efficiency. By restructuring teams, optimizing lead generation, and improving technology utilization, we tripled marketing qualified leads and significantly increased pipeline opportunities while reducing marketing spend by 30%.
Seven Free B2B Demand Generation Must-Haves
This article provides an overview of B2B demand generation and its importance in digital marketing. It covers essential tactics such as leveraging owned channels, creating high-value content, and aligning marketing efforts with the buyer's journey. Measuring success through relevant metrics is highlighted. Implementing these free tactics can drive sustainable growth for B2B businesses.