Growth Engine for Enterprise Software
As the Global Leader for Digital & Marcom at Johnson Controls' retail technology division, I drove a digital transformation for the retail tech portfolio, enhancing marketing efficiency and lead generation. Key accomplishments included tripling marketing qualified leads, restructuring teams, and fully utilizing marketing technology to optimize processes and increase pipeline opportunities significantly.
Seven Free B2B Demand Generation Must-Haves
This article provides an overview of B2B demand generation and its importance in digital marketing. It covers essential tactics such as leveraging owned channels, creating high-value content, and aligning marketing efforts with the buyer's journey. Measuring success through relevant metrics is highlighted. Implementing these free tactics can drive sustainable growth for B2B businesses.