Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking.

Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end banking customer experiences. Only 27% of consumers say the experience they receive from their bank’s branch, online and mobile channels is completely seamless—down 7 percentage points in just one year.

To curate or not to curate, a topic many marketers grapple with as they ramp up their content marketing program. Curated and syndicated content are a widely debated topic among marketers. Curata reports that two of marketers top 5 challenges are around producing high quality, engaging and consistent content. Curated content can play a critical

Content marketing is essential for engaging audiences, with 72% of companies implementing strategies. Integrating SEO-driven content and utilizing social media channels enhances visibility. Email remains crucial for targeted distribution. Marketing automation allows for personalized communication based on user behavior. This approach maximizes relevancy, improves engagement, and supports effective content management across customer journeys.

Getting new blog and social media followers is an objective for many blogger, marketers, businesses, and active social media users. I've read a number of articles recently on the topic, and below you'll find an article that does a terrific job highlighting 10 useful tops to generate a following. A handful of themes continue seem

Data-driven marketing isn’t new, but does it still have the same meaning? Historically data-driven marketing was synonymous with applying database analytics to create more meaningful communications. Data-driven marketing typically used customer-level information. Customer relationship marketing (CRM) was generally described as communications aimed at entrenching customers with a brand or company. CRM has always had a

Triggered emails remain the most effective form of email marketing, and tend to deliver higher revenue than other types of emails. Effectiveness of triggered emails stem from the ability to tailor and deliver emails based on behavior. Generally, only a small percentage of users will convert after being exposed to a message or offer the

My career journey started with Ameritech, after completing grad school. I joined Ameritech during its transformation from a monopoly to a competitive, customer-centric organization. I was fortunate to be in the right place at the right time. Ameritech was very nimble for a company of 40,000 employees. My focus was on pioneering a more targeted, segment and

Sheera Eby a 20 year marketing veteran blogging background