Interesting interview with IBM CMO about shift in marketing organization and focus http://ow.ly/DsO4307VqdM
Blog
Has social media influenced referral pro
Has social media influenced referral programs? #socialmediahttp://ow.ly/be1b307MV3V
10 behavioral science principles for gre
10 behavioral science principles for great digital creative #digitalmarketing http://ow.ly/yyoi307LWg9
RT @GrowthHackerSEO: 7 Conversion Rate #
RT @GrowthHackerSEO: 7 Conversion Rate #Optimization Mistakes You’re Making h http://ow.ly/APiU307MTpA
Handy recap of content marketing editori
Handy recap of content marketing editorial calendar templates #contentmarketing http://ow.ly/Aqlr307Vg8l
Funnel creation for demand generation #g
Funnel creation for demand generation #growthhacking http://ow.ly/vVSx307MVf6
For Smartphone Owners, Mobile Ads’ Relev
For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of Disruption http://ow.ly/wjix307LVWy
Why your blog isn’t getting traffic #co
Why your blog isn't getting traffic #contentmarketing http://ow.ly/cZqe307Og72
RT @GrowthHackerSEO: The Bulletproof Gui
RT @GrowthHackerSEO: The Bulletproof Guide to Making One Article Work 5x Harder For You #contentmarketing http://ow.ly/s6dN307MTC9
From 15,000 to 500,000 customers in 24 months
This particular case study focuses on the utility industry, and how proven practices drove half million customers over 24 months. Acquisition marketing in newly-competitive market is often challenging, especially for low involvement categories. This case study reviews 8 proven marketing practices at driving acquisition and growth.