Improving marketing performance by 500%
ISACA is a global organization that provides training and certification to the technology industry. Its offerings are marketed directly to professionals, to […]
How utilities can use content marketing to engage customers
PG&E aimed to enhance engagement with small and mid-sized businesses by implementing an SEO-driven content strategy. This program created informative, optimized articles to address customer queries and established PG&E as a trusted energy partner. The strategy successfully increased engagement, lead generation, and positioned PG&E effectively within the competitive market.
Surprising stats about the banking customer experience
Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking. Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end banking customer experiences. Only 27% of consumers say the experience they receive from their bank’s branch, online and mobile channels is completely seamless—down 7 percentage points in just one year.
Connecting the dots between content and the customer journey
Content marketing is essential for engaging audiences, with 72% of companies implementing strategies. Integrating SEO-driven content and utilizing social media channels enhances visibility. Email remains crucial for targeted distribution. Marketing automation allows for personalized communication based on user behavior. This approach maximizes relevancy, improves engagement, and supports effective content management across customer journeys.