AI video creation has been a game changer for me. I’ve created a dozen AI videos over the last couple of weeks including several YouTube Shorts. My initial two videos used a traditional voice-over, but then I decided to experiment with my cloned voice for the other videos, and it’s a whole different ball game. … Continue reading New YouTube Video: 15 Learnings from Using AI Video Creation
The average time spent on different social media channels varies, with TikTok leading at 53.8 minutes per day, followed by YouTube, Twitter/X, Instagram, Snapchat, Facebook, and Reddit. Various factors contribute to these numbers, such as content format, video consumption, real-time updates, visual content, social connections, and niche communities.
Why your blog isn't getting traffic and factors to consider in improving a blog's visitors
One of the key challenges that a number of utilities face is customer engagement. Many people only think about their utility when something isn’t working or when they have a billing issue. Pacific Gas & Electric Company (PG&E) provides electric and natural gas service to businesses and residents throughout northern and central California. The utility … Continue reading How utilities can use content marketing to engage customers
Can you imagine agreeing to a sales meeting and not doing any homework before the meeting? Not looking at the company's website, not understanding the competitive landscape, not viewing meeting participants' LinkedIn profiles...sounds crazy, right? Digital marketing has completely evolved the marketing and sales funnel. Today's buyers require that companies have a strong balance of … Continue reading Funnel optimization for demand generation
content marketing aligned to the customer journey is powerful