Why your blog isn't getting traffic and factors to consider in improving a blog's visitors
Why your blog isn’t getting traffic
How utilities can use content marketing to engage customers
One of the key challenges that a number of utilities face is customer engagement. Many people only think about their utility when something isn’t working or when they have a billing issue. Pacific Gas & Electric Company (PG&E) provides electric and natural gas service to businesses and residents throughout northern and central California. The utility … Continue reading How utilities can use content marketing to engage customers
Funnel optimization for demand generation
Can you imagine agreeing to a sales meeting and not doing any homework before the meeting? Not looking at the company's website, not understanding the competitive landscape, not viewing meeting participants' LinkedIn profiles...sounds crazy, right? Digital marketing has completely evolved the marketing and sales funnel. Today's buyers require that companies have a strong balance of … Continue reading Funnel optimization for demand generation
Connecting the dots between content and the customer journey
content marketing aligned to the customer journey is powerful
Sheera Eby | Digital Transformation | Growth Marketing | Demand GEN & Lead GEN I Data-Driven Integrated Marketing I Seasoned Marketing Leader 