How utilities can use content marketing to engage customers
PG&E aimed to enhance engagement with small and mid-sized businesses by implementing an SEO-driven content strategy. This program created informative, optimized articles to address customer queries and established PG&E as a trusted energy partner. The strategy successfully increased engagement, lead generation, and positioned PG&E effectively within the competitive market.
How educational messaging can drive action
Did you know that the GPS in most cars does not automatically update? The reality is that most maps must be manually […]
Funnel optimization for demand generation
Can you imagine agreeing to a sales meeting and not doing any homework before the meeting? Not looking at the company’s website, […]
Will credit unions benefit from the robo-advice and fintech wave?
Technology is disrupting financial services in more and more new ways every day. Given the choice, would you rather have financial investing […]
Surprising stats about the banking customer experience
Accenture reports that about 60% of customers report use online banking at least once a week while only 35% of consumers still do not use their mobile phone for banking. Customers expect online and mobile features to be cohesive with the rest of their customer experience. Customer disappointment stems from the lack of integrated, cohesive end-to-end banking customer experiences. Only 27% of consumers say the experience they receive from their bank’s branch, online and mobile channels is completely seamless—down 7 percentage points in just one year.
The two unsung heros of content marketing: syndicated and curated content
To curate or not to curate, a topic many marketers grapple with as they ramp up their content marketing program. Curated and […]
Connecting the dots between content and the customer journey
Content marketing is essential for engaging audiences, with 72% of companies implementing strategies. Integrating SEO-driven content and utilizing social media channels enhances visibility. Email remains crucial for targeted distribution. Marketing automation allows for personalized communication based on user behavior. This approach maximizes relevancy, improves engagement, and supports effective content management across customer journeys.
Has the meaning of data-driven marketing changed?
Data-driven marketing isn’t new, but does it still have the same meaning? Historically data-driven marketing was synonymous with applying database analytics to […]
Triggered email drives customer engagement and revenue
Triggered emails remain the most effective form of email marketing, and tend to deliver higher revenue than other types of emails. Effectiveness […]